Date: Wednesday, November 20, 2024Time: 3:00pm to 4:00pm
\nVenue: Online Zoom (Register Now)
\nBackground
\nSocial media are currently the fastest and most effective ways of disseminating information across various fields (Chan et al., 2020; Lamidi & Gana, 2014). In today\u2019s rapidly evolving digital world, think tanks and organizations must fully utilize new technologies and adapt to trends in communication to remain relevant and impactful. The ability to engage audiences, influence policy discussions and agenda as well as drive change is increasingly tied to how well these institutions leverage digital platforms.
\nDuring the first and second editions of the Central Africa Think Tank Forum and Executive & Strategic Leadership Programs which individually convened in Yaound\u00e9 \u2013 Cameroon, several communication challenges faced by think tanks in the region were highlighted. These challenges include low visibility due to ineffective social media strategies, lack of dedicated staff or budgets for professional social media management (resulting in inconsistent posting and engagement), weak digital literacy within teams, limited knowledge of the latest tools and trends in social media, and a lack of understanding of the nuances of different social media platforms for tailored content creation.
\nTo address these challenges, the Nkafu Policy Institute is organizing a training session on \u201cOptimizing Social Media for Increased Visibility and Networking.\u201d
\nObjective
\nThis training aims to equip communications professionals in Central African think tanks with the tools, strategies, and best practices necessary to effectively manage their organizations\u2019 social media presence. By doing so, they can amplify their voices, broaden their audience reach, and strengthen their influence in policy discourse.
\nTarget Audience
\nCommunications professionals from think tanks in the Central African region.
\nFormat
\nThe training will be conducted virtually and will include a series of moderated questions followed by an open Q&A session with the audience. Participants will learn about:<\/p>\n
Tailoring content for Twitter, Facebook, and LinkedIn
\nStrategies for maintaining an active social media presence with limited staff and budget
\nUsing data to measure social media impact and refine strategies
\nAudience engagement techniques
\nHandling negative feedback on social media
\nAligning social media efforts with broader organizational goals and policy objectives.<\/p>\n
Expected Outcomes
\nBy the end of the training, participants will:<\/p>\n
Be equipped with actionable strategies to enhance their think tanks\u2019 social media presence
\nHave a deeper understanding of how to create and manage engaging social media content
\nBe able to analyze and adapt social media strategies
\nGain insights into fostering meaningful networks and collaborations through social media platforms
\nBe empowered to overcome communication challenges unique to their think tanks.<\/p>\n
Contact Information
\nFor more information, please contact: Ayukmba Nkonghonyor, Senior Communications Manager
\nEmail: Nayukmba@foretiafoundation.org Tel: (+237) 654 86 72 54<\/p>\n","protected":false},"excerpt":{"rendered":"
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