In corporate boardrooms and global-investment seminars, more CEOs and business leaders are talking about Africa. That was evident at a recent New York Stock Exchange investor conference, where along with references to Africa as the \u201cnew Asia\u201d or \u201chome of the next Google,\u201d there were forward outlooks by Wall Street analysts, representatives of the continent\u2019s 29 stock exchanges, and presentations on Africa\u2019s tech industry, now claiming mobile-banking innovations outpacing the United States and Europe.<\/p>\n
\u201cWhat\u2019s happening in business on the continent will reshape everything people know or thought they knew about Africa,\u201d said Rosa Whitaker, longtime Africa business expert and CEO of the Whitaker Group consultancy. \u201cIt\u2019s very real, and Americans will connect with Africa in fundamentally different ways than in the past.\u201d<\/p>\n
In the past, Americans may not have connected with Africa much at all; perhaps a friend who was in the Peace Corps or a donation to a celebrity charity. Media coverage has largely been a stream about poverty, war or corruption, with an occasional safari. But new developments, largely in the business sphere, are changing that narrative rapidly. The simplest breakdown: Africa is growing, Africa is modernizing, Africa is the next consumer market, and Africa\u2019s influence is rising.<\/p>\n
From New York to Davos, business discussions echo with references to Africa\u2019s astounding economic growth. While most of the globe is still reeling from the great recession, Africa is booming. It had six of 10 of the world\u2019s fastest-growing economies of the decade to 2010 and is projected to claim seven of 10 to 2015, outpacing the entire Asian region. \u201cCompared to dismal rates in the rest of the world, Africa\u2019s growth is exceptional,\u201d said Gustavo Galindo, a portfolio manager with Russell Investments. \u201cIt surprises me many U.S. investors don\u2019t realize the opportunities this creates, [with] some African stocks gaining 15 percent to 20 percent returns.\u201d<\/p>\n
Africa\u2019s growth is attracting record levels of global investment, including China\u2019s largest sum to anywhere in the world. Tourists leaving Kenya\u2019s Jomo Kenyatta Airport now pass a sprawling landscape of cranes, machinery, and workers building the Chinese-financed, 16-lane Thika Road superhighway. American companies are also making strategic moves. Over the last two years, Walmart completed a $2.4 billion acquisition of South African retailer Massmart, IBM announced a $1.5 billion investment in African-focused technology company Bharti Airtel, and U.S. private-equity giant the Carlyle Group launched a sub-Saharan Africa investment practice.<\/p>\n
With Africans expected to number 2 billion by 2050, another business draw is the continent\u2019s new consumer class \u2014 projected to spend nearly $1 trillion by 2012, rivaling India and Russia. Because Africa has been one of the least integrated continents economically, such growth opens up numerous opportunities. Consumer-goods giant Procter & Gamble\u2019s CEO Bob McDonald described Africa as the company\u2019s \u201cnext frontier.\u201d<\/p>\n
\u201cIt surprises me many U.S. investors don\u2019t realize the opportunities this creates, [with] some African stocks gaining 15 percent to 20 percent returns.\u201d<\/p>\n
In Freetown, Sierra Leone, traditional market traders who previously practiced under-the-mattress banking are getting their first ATM cards and small-business loans. With 80 percent of sub-Saharan Africa\u2019s adult population unbanked, its financial-services sector is projected to grow 40 percent by 2020.<\/p>\n
\u201cAfrica\u2019s business transformation means there are major opportunities for all profiles of American businesses to export goods and grow in Africa,\u201d said Whitaker, who championed the United States\u2019 first Africa trade bill. The Obama administration recently recognized this potential, launching a \u201cDoing Business in Africa\u201d initiative to help more American businesses sell goods there.<\/p>\n
Africa\u2019s business framework is modernizing and creating opportunities. Americans can now buy stocks listed on South Africa\u2019s or Ghana\u2019s stock exchanges. Arik Air offers direct flights from New York to Lagos, on to growing business hubs Accra, Luanda, and Johannesburg. Overall, Africa\u2019s infrastructure grid\u2014roads, bridges, power\u2014is in massive need, but that represents a $1 trillion investment prospect, according to the International Finance Corp. Paradoxically, infrastructure gaps have spurred innovation in African mobile-phone technology, including Safaricom\u2019s M-Pesa service, redefining banking by making phones all-in-one credit cards, ATMs, and money-transfer devices.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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